SUNSURF เป็นแบรนด์ที่เชี่ยวชาญอย่างยิ่งในการผลิตเสื้อเชิ้ตฮาวาย โดยทางแบรนด์ได้ย้อนกลับไปสู่กระบวนการผลิตจากช่วงยุค 1980s โดยทีมงาน Sugar Cane แห่ง Toyo Enterpriseเสื้อเชิ้ตแต่ละตัวนั้นถอดแบบมาจากดีไซน์ของต้นแบบHawaiian Shirts ในช่วงยุค 1930s – 1950s ไม่ว่าจะเป็นลวดลายและสีสันล้วนทำออกมาได้อย่างใกล้เคียงของดั้งเดิม
SUNSURF SS38866 SPECIAL EDITION LENGENDARY HAWAII - Orange
Title: "LEGENDARY HAWAII"
Vintage: CHARLIE CHAN
Chronology: Late 1930s
Material: Rayon Wall Shrinkage
Design Pattern: Oriental Design
Charlie Chan founded the brand in 1938, when aloha shirts had just been born. Although it was only known that they had set up shop on Nuuanu Street in downtown Nuuanu Street, which was flourishing as the center of Honolulu, and handled not only shirts but also women's dresses, etc., they continued their steady research at the site and discovered fabric swatches of the design that they were handling at the time. Based on these materials, it was reprinted for the first time this time.
At the time of the brand's founding, Hawaii's economy was shifting from agriculture such as sugarcane and pineapple cultivation to tourism. Sewing factories that manufactured the workwear needed on the farm also began making sportswear such as aloha shirts. As a result, the demand for shrunken fabrics imported from Japan increased, and Japanese distributors (fabric wholesalers) became active. At that time, when I checked the slip they wrote, I found that the design of this work was also printed in Kyoto for the brand by Junichi Fujii, an import trading company. There are many works in Oriental design that depict delicate details with delicate touches, but this design that expresses comically and brightly colored with the motif of a castle and a dragon is very rare and shines a different color even among Japanese patterns.
SUN SURF SPECIAL EDITION
An aloha shirt that symbolizes paradise Hawaii. Japanese immigrants are deeply involved in its origins, and not only tropical patterns but also Japanese patterns exist as vintages. In the mid-20th century, when Hawaii was established as a tourist destination, the demand for aloha shirts as souvenirs increased sharply. Designs and patterns diversified, and many works were born. In the process of collecting vintage aloha shirts, a special gem that you will encounter very rarely. In honor of the textile designers who created these masterpieces that are being lost with the passage of time, the charm is completely reproduced from the luxurious multicolored prints, powerful designs, and details of each part that differ depending on the manufacturer and age. That's a special edition of Sun Surf.
* the 2022 sunsurf special edition model is scheduled to be released sequentially from may to july 2022. for products with the title "scheduled to be in stock", if you apply for "arrival notification email" in advance, we will notify you by automatic delivery mail at the start of sales.
this item will be delivered in a box dedicated to the special edition.
depending on the cutting position of the fabric, the arrangement of the pattern may differ from the picture. depending on the characteristics of the material and the method of finishing, there will be slight individual differences in the dimensions of each place. also, depending on the setting and environment of your device, the color of the product may differ slightly from the actual color. thank you for your understanding.