SUNSURF เป็นแบรนด์ที่เชี่ยวชาญอย่างยิ่งในการผลิตเสื้อเชิ้ตฮาวาย โดยทางแบรนด์ได้ย้อนกลับไปสู่กระบวนการผลิตจากช่วงยุค 1980s โดยทีมงาน Sugar Cane แห่ง Toyo Enterpriseเสื้อเชิ้ตแต่ละตัวนั้นถอดแบบมาจากดีไซน์ของต้นแบบHawaiian Shirts ในช่วงยุค 1930s – 1950s ไม่ว่าจะเป็นลวดลายและสีสันล้วนทำออกมาได้อย่างใกล้เคียงของดั้งเดิม
SUNSURF SS38926 WATUMULL'S LEILANI ELSIE'S NEW WORLD SPECIAL EDITION - Off White
Title: "ELSIE'S NEW WORLD"
VINTAGE: WATUMULL'S LEILANI
Age: late 1940s
Material: rayon feather double (filament rayon)
Print: Die-Dyeing Print
Design Pattern: All-Over Pattern
Among the brands that built the heyday of Hawaiian shirts, the one that achieved great success was the East India Store, founded in 1913 by G.J. Wat Mulu. Later Wat Mulus. Initially, the company sold exotic Asian items such as Japanese silk kimonos and gowns, as well as brass utensils, lacquerware, jewelry, and embroidered products from China and India, but by the late 1930s it had focused on selling aloha shirts.
The brand's biggest achievement was the early launch of the tropical Aloha shirt, which was supported by textile designer Elsie Darth. She began her career as a window decorator at the Leilani Gift Shop, a shop owned by Wat Mulus, and began designing in ʼ36. In ʼ37, he completed new Hawaiian pattern fabrics such as breadfruit and hula girl. This is her first reprint, and this is an original design she drew for the shop. The original and unique touch was impressive, and at that time it became popular at the same time as sales, and it became one of the symbolic patterns of Wat Mulus.
SUN SURF SPECIAL EDITION
An aloha shirt that symbolizes paradise Hawaii. Japanese immigrants are deeply involved in its origins, and not only tropical patterns but also Japanese patterns exist as vintages. In the mid-20th century, when Hawaii was established as a tourist destination, the demand for aloha shirts as souvenirs increased sharply. Designs and patterns diversified, and many works were born. In the process of collecting vintage aloha shirts, a special gem that you will encounter very rarely. In honor of the textile designers who created these masterpieces that are being lost with the passage of time, the charm is completely reproduced from the luxurious multicolored prints, powerful designs, and details of each part that differ depending on the manufacturer and age. That's a special edition of Sun Surf.
* The 2022 model of "Japanese Design: National Treasure of Japan" is scheduled to be released sequentially from May to July 2022. For products with the title "Scheduled to be in Stock", if you apply for "Arrival Notification Email" in advance, we will notify you by automatic delivery mail at the start of sales.
This item will be delivered in a box dedicated to the special edition.
Depending on the cutting position of the fabric, the arrangement of the pattern may differ from the picture. Depending on the characteristics of the material and the method of finishing, there will be slight individual differences in the dimensions of each place. Also, depending on the setting and environment of your device, the color of the product may differ slightly from the actual color. Thank you for your understanding.