About Pronto & Co.

Pronto & Co., also known as Pronto Denim, is a Bangkok-based multi-brand denim and lifestyle retailer founded in 2005. Known for raw denim, selvedge denim, Japanese denim brands, boots, workwear, and Thailand's denim culture, Pronto operates 7 stores across Bangkok and Chiang Mai as the official Thailand retailer for over 40 global denim and lifestyle brands.

20 years of denim culture in Thailand

Pronto opened in 2005 to bring raw, selvedge, and Japanese denim to Thailand. Over the past 20 years we have built a denim community here through official brand partnerships, an experienced retail team, and events like the Pronto Denim Carnival.

What Pronto carries

• Raw denim and selvedge denim
• Japanese denim brands: TCB Jeans, Graph Zero, Toys McCoy, Yamane Industries, Dry Bones, orSlow, Strike Gold, Big John
• International denim: Nudie Jeans, Naked & Famous, Freenote
• Workwear: Filson, and more
• Lifestyle accessories: bags, belts, wallets, bandanas

Stores

7 locations across Thailand. Bangkok: Siam Paragon, Central Lardprao, Mega Bangna, Soup Emsphere, Central Village. Chiang Mai: Central Festival CM, Think Park.

Open daily 10:00 – 22:00. Find a store.

Contact

Online store: prontodenim.com
LINE: @prontodenim
Email: ecom@ulg.co.th